Privacy Policy

This Privacy Policy applies to the website of DUX Bedding, Ltd. (“DUX UK”) and any and all subsidiaries from time to time (“We”, “Our” or “Us”). By using our website, you accept the terms and conditions of our Privacy Policy.

Personal Information

We collect personal information such as your name, email address, gender and zip code/postcode and credit card information, when you register on our website or purchase products and services from or through our website. We use the personal information that you provide to respond to your requests, to process our transactions with you and to send you emails and newsletters about our products and services and, if you are a member of the DUX Bed Owners Club, news about hotel and travel deals. We may also use your information for administration, research, fraud protection and detection, billing andcredit checking purposes and to improve the services we provide to you.

We may also collect personal information when you visit our website, such as your computer’s IP address, your browser type, the pages you view and other actions taken by you in connection with accessing and using our website.

Cookies:We collect data about visitors to our website through the use of cookies. A computer that accesses our website may be assigned a cookie, which stores data on that computer’s hard drive relating to its use of our website. The information collected by cookies allows us to monitor the number of visitors to our website, the frequency of visits to our website and the use of our website by its visitors and users. This information assists us in improving the website to better serve the requirements of our customers.

Web beacons:We may also collect data about visitors to our website through the use of web beacons. Web beacons are small strings of code that provide a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. We use web beacons to improve your experience on our website, including to provide you with content customized to your interests and to understand whether you read email messages and click on links contained within those messages so that we can deliver relevant content. Usage of web beacons is not linked to any personally identifiable information without your permission.

Occasionally we may receive information about you from other sources (such as credit reference agencies, other websites we operate or other services we provide). In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site

Protection of Personal Information

We follow all legal obligations and accepted industry standards to protect the confidentiality of your personal information. Except as described in this Privacy Policy or as specifically agreed to by you, DUX will not disclose any personal information it receives from you on our website to third parties for any purpose. We may disclose your information to other companies within our group. We may only release personal information to third parties: (1) to process credit card purchases, or (2) to comply with valid legal requirements requiring disclosure, such as a subpoena or court order. In the event that we are legally compelled to disclose your personal information to a third party, we will attempt to notify you as far in advance as possible.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

DUX Diary and Newsletter

If you sign up for the DUX Diary on our website, you will receive the DUX email newsletters, press releases and news on DUX features on products. If at any time thereafter you should decide to cease receiving them, you may click the opt-out link included in the newsletter or contact us atprivacypolicy@duxiana.com.

DUX Bed Owners Club

If you own a DUX bed, you may join the DUX Bed Owners Club through our website and receive information via email about exclusive travel, hotel and vacation opportunities for club members. If at any time thereafter you should decide to terminate your club membership, you may contact us atprivacypolicy@duxiana.com.


Subject to having obtained his/her prior consent, we may post Twitter® tweets or written or video testimonials from registered users of our website about our products and services, which with the user’s prior consent may include his/her name or Twitter address. A user whose testimonial has been posted on our Website may update or delete his/her testimonial at any time by contacting us atprivacypolicy@duxiana.com.

Other Websites

The DUX website may contain links to other sites that are not under the control of DUX, which include the websites of the independently owned DUX retail stores. Once you enter one of those websites, whether through an advertisement, service, or content link, DUX is not responsible for its privacy practices. Please check those websites’ privacy policies before you submit any personal data to these websites.

Modifications to the Privacy Policy

We reserve the right to modify our Privacy Policy at any time. Any changes we may make to our Privacy Policy in the future will be posted on this page. Therefore, we recommend that you review our Privacy Policy from time to time to learn about any changes.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed toprivacypolicy@duxiana.com.

UK only notifications

For the Purpose of the UK’s Data Protection Act 1998 (the “Act”), the data controller is Dux Bedding Limited of Second Floor, 11 Pilgrim Street, London, EC4V 6RN.

Transfers of data out of the European Economic Area

The personal information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal information, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Your rights

You have the right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us atprivacypolicy@duxiana.com.

The Act gives you the right to access information held about you. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. You also have the right to require us to correct any inaccuracies in your information free of charge. You can exercise these rights at any time by contacting us atprivacypolicy@duxiana.com.